NEW YORK – Lindsay Lohan's high-fashion shopping habits
are well documented — and now she's putting that to work: Emanuel
Ungaro has hired her as its artistic adviser.
The French fashion house is pairing Lohan
with a new designer — Estrella Archs — for what it's calling a new consumer-led
business model.
"A designer only-led
fashion house isn't enough, so we're adding a super consumer who gives us a
direct channel to consumers," said Ungaro CEO and president Mounir
Moufarrige.
He also said Lohan will
give an "electric shock" to a label that has aged along with its
customers.
Moufarrige visited Lohan
at her home for a week in Los Angeles
and found her to be a fashion superstar.
"Her home is like a
department store," he said. "You have to sit on the floor because the
settees, chairs and tables are covered with clothes and accessories."
The first joint
Lohan-Archs collection will debut during Paris Fashion Week on
Oct. 4.